Too often, we hear of local businesses or organizations stating they have no need for a Facebook presence, a Google+ page, or an active Twitter feed. Understandably, it is due to the lack of free time small business owners have. This, combined with a lack of knowledge of how to best utilize each platform and a lack of resources to put towards investing in social media, it is no wonder social media often gets pushed aside. If you are one of those business owners or operators who still needs a bit of convincing, check out these top five reasons why you should add a social presence to your business’s marketing plan.
Brand Reputation: It will help to establish your business or yourself as an expert in your field. Regular interaction and engagement on social platforms will also aid in building upon your reputation with your target audience. Word of mouth is huge in business. However, today’s “word of mouth” comes from user generated content (UGC) on social media sites. A recent survey concluded that this UGC, in the form of statuses, tweets, reviews, blogs, is trusted 50% more than traditional media and marketing methods. So give users something to talk about!
Search Engine Optimization: Quite simply, without a social media representation, your business has a slimmer chance of making it to the first page of google search results. SEO and social media platforms are not mutually exclusive. Your company’s search results rankings are greatly affected by its presence on social platforms and how many times its links are shared by you others across those platforms. All social platforms play a role, but a Google+ business page is especially important for SEO purposes.
Customer Service: Social media platforms are THE way to provide immediate and direct customer service. Larger companies like @JetBlue and @NikeSupport and, unsurprisingly, most tech, marketing, and startup companies, do an excellent job of responding quickly and efficiently to their customer’s comments, feedback, or complaints. Providing customer service via a social platform doesn’t have to be intimidating. It isn’t just for the big dogs anymore. This can be done on a smaller scale, by a simple comment to a post on facebook or a reply to less than flattering tweet. One piece of advice, ALWAYS respond positively to customers!
Cost Effective Marketing: Let’s be blunt, social media is cheaper than “traditional” marketing and advertising methods. And a lot faster too!
Relationships and Trust: Social media is all about connections. Depending on your platforms of choice, it provides an excellent avenue to build relationships with your customers, the community at large, and even your competitors. (Yes, you should have a relationship with your competition!) Fostering relationships with customers -- past, present, and future -- will establish trust. That trust will lead to sales.
Marketing through social media takes time. It doesn’t happen overnight. It requires planning, developing a strategy, implementing, assessing and analyzing, and repeating this process over and over. We at dilpatrick media know and understand that. Which is why we have several ‘levels’ of social media services that include consulting, training, and partial or full management of your various social platforms. We want to help you identify your objectives and target audience and help you decide which social platforms best fit your business. Contact us today to set up a consultation.